New York, NY
The lofi simplicity of Lex is what drew me in initially, and kept me scrolling. Rather than the traditional video game-like experience of other apps, Lex gave me an insight into a person. As a queer woman, Lex spoke to my endless, maybe stereotypical, desire to learn more about people and was so much more enticing to imagine the life of the person I was talking to based on a short ad. Andrew Bird’s Fake Palindromes (seriously - give it a listen) was my first insight into what a personals ad was, and Lex was my introduction to what it could be.